“Direct mail remains a very important part of the marketing mix and should be a part of any business. It is a powerful medium, representing a tangible and personal interaction between our brand and our customers, an opportunity to deliver the perfect combination of precision targeting and sophisticated content.”
Raj Kumar, Group director – brand and reputation at Aviva.
Whilst any campaign that’s well targeted with the right message will always create impact for your brand, nothing will engage audiences and drive action in the same way that printed media can. Research carried out by Royal Mail shows that 94% of mail is opened and 70% of people said mail gives them a better impression of the company that sent it. While touch generates surprisingly powerful and long-lasting memories.
