“Email marketing is a permanent fixture in digital marketing strategies – and for good reason. It’s the most effective way to connect with your leads and customers. It’s direct and efficient and the best channel you have to convert prospects into customers.”
Jenna Paton, dotdigital
Using email to promote your brand, products or services isn’t exactly new in the digital world but it remains to be one of the strongest tools to engage with your customers. With continuous evolving technology it’s easier than ever to deliver highly relevant and compelling messages to your prospects through personalisation, list segmentation, dynamic content and automation.
Even after the introduction of new GDPR guidelines, research shows that email is by far the most popular channel with 73% of consumers saying email is their preferred marketing channel (with post being second most popular at 41%).
