Since we first had sight of the new GDPR regulations, we knew that this would be challenging for our sector so we immersed ourselves in the detail of compliance specifically in regards to Direct Marketing.
UKLPS have produced guidelines and templates in partnership with industry professionals and the DMA specifically for direct marketers who are using, or wish to use Legitimate Interest as their legal basis for processing 1st and 3rd party data for direct mail.
Our GDPR consultancy service ensures you are still getting the most out of your marketing activity whilst remaining compliant. You can trust our guidance, we literally wrote the book!
