“In the era of GDPR, enlisting professional data cleaning services will protect your brand’s reputation, improve your communication with your customers and prospects and provide deeper insights that allow you to tailor and target your communications more effectively.”

Pauling Fox, The Telemarketing Company

Salesforce estimates that 91% of CRM data is incomplete and 70% of that data deteriorates and becomes inaccurate annually. The integrity of consumer and business data used within customer communications and marketing campaigns has a direct impact on the response rates, campaign costs and a consumer’s perception of the organisation.

Data that is maintained and cleansed regularly can reduce costs, improve effectiveness, enhance brand reputation, ensure communications are compliant and ultimately boost your ROI.

In the same sense, inaccurate and poorly maintained data loses revenue, damages reputation and leaves you at risk of fines.

Our list cleaning and database audit service, in line with Data and Marketing Assocciation guidelines, can prove invaluable.

Want to know more? Speak to a member of our data team today.

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